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Failure Essay怎么写?如何写才能出彩?

Dueduedue官方博客2017-09-18essay代写 424 0A+A-

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一. 什么样的failure不能写

Failure Essay估计是大家非常头疼的一篇Essay,我也这么认为!在很多时候,我觉得,在正面想不清楚一个问题的时候,可以考虑从反面来想想,到底什么是不能写的。所以,在构思Failure Essay的时候,提醒大家注意一下几个禁忌:

1,写一个并不是failure的failure

有的申请者为了不暴露自己的弊端或者所谓的弱点,就找个不是错误的错误来阐述。这样,反而会让Adcom的人觉得你不勇于承认你的错误、避重就轻。千万不要把你上大学的时候没考上清华北大啊,进公司的时候没去成麦肯锡,BCG这种当作所谓的failure来写。别拿这些小事来糊弄他们!这些根本就算不上是failure。

2,写一个特别trivial的failure

有的申请者倒是写了failure了,但是faillure的程度小的不能再小。不妨在failure写的大些,没什么。因为你对failure的定义,也说明了你的眼界和触地反击的承受能力。商学院并不关心你和你爸妈吵架,或者和兄妹吵架中的挫败感,那些都登不上business的高度啊!

3,写一个不可饶恕的Failure

太过诚恳和坦白,也不是件好事。毕竟,我们在申请商学院的时候,还要注意商业行为啊。比如看国外的一些失败Essay的案例,有人竟然写自己性侵犯而入狱的历史。没错了,这个确实是个大大的failure,但是,能想到用这样的例子来做failure essay的主题的人,估计只有那些内心无比强大和自信的外国人吧。我们应该不会这样吧?!

4,过多的写Failure本身

在failure的essay中,千万别把重点放在描述Failure故事的本身了。写这篇essay的一个很大的技巧就是,多写你的lessons learned,多写你改进后的行为。如果要“避重就轻”的话,这估计是避重就轻最好的切入点了。

5,Failure的故事别太近也别太远

在选择failure essay的素材的时候,一定要把握好火候。别写太小的时候的事情,会让adcom的人觉得你在刻意逃避直面问题本身;也别写离申请时太近的例子,使得你的essay里没有足够的space来给a better you和lessons learned留下余地。

二. Failure Essay怎么写

1,Mistakes和setbacks的区别

在Failure Essay的这个大框架下,有很多和failure相关的Essay题目,比如,HBS问的问题是:three setbacks in your life。而Wharton的这个问题问的是:writeabout a failure or setback。Adcom Committee问这样类似的问题,包括:mistakes, setbacks and failures等,是非常相似的问题。在这一类问题中,Adcom希望通过这样的题目来判断你的self-awareness, resiliency, 以及在逆境下的反应能力。

在回答这一类问题前,让我们先来看看这些概念之间的区别是什么:

- Mistake 和 Failure:通常是由你的行为而导致的。

- Setbacks:而setbacks可以是外界产生的对你的影响。

举个例子,比如:failing to consider all aspects of your business strategy beforestarting a business,这就是一个mistake。但是,being laid off when your business fails to gain VC funding这就是一个setback。

而两者的联系在于什么呢?通常一个mistake可以导致一个setback的产生。所以这样看来,setback的范围就比mistake和failure更广些。

2,Demonstrate你的self-awareness

当我们知道了这些概念之间的区别时,那么下一个问题就是,在这篇Essay中到底应该写什么?这篇Essay显而易见的是想考察你的成熟度和self-awareness。那些让你阐述你的优点和和成就的文章写起来更加得心应手。而很多人觉得写失败的经历,会显得非常的akward。其实你们不知道,能够意识到自己的错误和失败,并且能够为此承担责任,还进一步的可以从这些失败中学习的能力也是一个非常难得的长处。

很多future leaders可能在一切顺利的时候,可以很自信的面对;而一旦遇到困难和挫折的时候,就被打回了原形。所以,Adcom是想把这一类型的“leaders”剔除掉。所以,这是一篇从另一个侧面来展示你的strength,你的自信的文章。如果说,那些典型的achievement的题目是“阳”的话,那么这个题目就是“阴”了。

3,强调Lessons learned 和你的成长才是关键

Applicants在写这篇Essay时,常犯的错误是:花大量的笔墨去解释failure,更糟糕的是,去为自己的failure进行辩护。这并不是个聪明的做法。而值得推荐的写法,反而是把这些笔墨生下来,去写你的lessons learned,你是如何从这些failure中得到成长,取得进步的。

如果还有空间的话,可以写一下,今天如果你遇到了similar的situation,你将如何的react。

4,Show initiative andresilience

如果这篇文章问的是关于setbacks的问题的话,那么应该在这篇文章中表现出你的initiative and resilence。如果你的setbacks是又别人的失误,或者环境的不好造成的,那么千万要记住,不要去blame外界环境和别人。应该把笔墨花在,你是如何create positive change in your organization的。在由不是自己的错误造成的setback中,应该更加的强调自己即便不是问题的制造者,也愿意去承担责任,帮忙解决问题等等。

3. 什么样的failure essay才是好essay

举一个例子帮助大家理解什么的failure essay才是好essay;

申请者正准备set up一个全新的manufacturing unit,然后预订收到了来自客户的预订单。但是,非常不幸的是,这第一笔订单的运送就晚了2个星期。这个小故事看起来,应该是个真正意义上的failure了吧!那让我们看看,到底什么是好的Failure Essay的写法,什么不是。

请大家先读下下面这3种不同的写法:

1. Weak:

I did everything flawlessly on my end tosuccessfully launch the manufacturing unit but due to circumstances outside ofmy control, I was unable to launch on my targeted start date and lost 70% ofthe business from pre-booked orders.

2. Average:

Despite my best efforts, I was unable toconvince the supplier to deliver the machinery in time and was faced withcustomers who wanted to cancel their orders. Realizing the erosion in brandthat could result from such a move, I offered to discount each pre-booked orderby 50% in order to compensate my customers for the inconvenience.

3. Strong:

Despite my best efforts, I was unable toconvince the supplier to deliver the machinery in time and was faced withcustomers who wanted to cancel their orders. Realizing the erosion in brandthat could result from such a move, I offered to discount each pre-booked orderby 50% in order to compensate my customers for the inconvenience. As a result,I was able to salvage 80% of the orders and mitigate the loss of brand value.This incident taught me the importance of adhering to project schedules andhaving contingency plans in place to provide for extenuating circumstancesoutside of my control.

看完了这3个不同的回答,我想大家心里已经有了杆秤。下面和大家一起分析下,这3个回答的区别点到底在哪里。

1. Response #1

一看这个小短文,就知道作者对由自己的错误造成的这个failure并没有进行深刻的反省。他还把这个错误blame到周围的环境去。从他的回答中,我们感受到的是怎样一个人呢?一个不愿意将困难的环境转换成一个opportunity的人。所以,这样的Essay是万万不可取的,哪个学校想要个没有责任感的人来做未来的leader呢。

2. Response #2

这个短文比上面一个就进步了很多。从文章中,我们是能够看出applicant的正能量的。他积极努力的在做一些事情,去为自己的failure负责,去挽回局面。

但是,这个文章,还少了那么一点点。少了从这个故事中学习到的learning和对事情的自我反思。而这个恰恰是Adcom的人最想从申请者身上看到的。

3. Response #3

这篇短文,不但写出了他是如何直面问题的,而且,更重要的是,写出了从这个事情中学习到了什么。文章中体现的精神正是Adcom的人想看到的,always go better,make things happen。所以,这是个成功的写法,值得借鉴和学习。

希望上面的这3个小的snippets,能让大家对如何写好Failure Essay有个很好的切身感受。

4. 一篇完整的failure essay 分析

让我们先看看这篇成功申请者是如何写Failure Essay这个烫手的山芋的,然后,我再和大家一起分析下这篇Essay到底好在哪里!   

Question: Describe a failure that you haveexperienced. What role did you play, and what did you learn about yourself?(500 words)

Absolute US was an annual event inSingapore that helped prospective students meet those of us who were alreadyschooling in USA. It is now defunct, but I’d once tried- and failed- toresurrect it.

When I took this up, Absolute US had beenon the brink of death, and I’d begun the project by formulating a three-facetedrevival plan. First, it’d previously been held at Singapore’s largest club, andI decided on a smaller and cozier venue instead.

Second, some games would be organized tospice things up. Finally, a team of motivated shareholders- rather thanlow-energy volunteers- would be assembled by pitching Absolute US as amoney-making venture. Besides arming myself with a good plan, I also workedextremely hard, playing whatever role was necessary- be it the leader who’dformulated the entire plan; the more hands-off project consultant; or theevent’s game designer- to make my re-conceptualization a reality.

I had a good plan, a dedicated team, andhad been doing whatever it took to succeed. But in spite of this, Absolute US2006 boasted historical attendance lows and didn’t make a profit. What’d gonewrong?

Having reflected upon the affair, I nowrealize that the project had been doomed from the start, because of threeerrors in execution.

First, we’d ignored local contexts. Makingplans from abroad left the project without proper intelligence on the ground.I’d designed the new, apparently perfect, plan and organized the team when Iwas in Chicago in April 2006. When my team returned to Singapore in June afterschool had ended, I went to Thailand for a month of social work. As studentswho’d spent the year abroad, we eventually picked a venue that turned out to bea has-been so past its popularity peak that it folded a month after our event.A better appreciation of the need for ground-level research would have servedus well.

Second, as leader I’d failed to strike abalance between involvement with the project vision and its details. I’d workedhard, involving myself in all the project nitty-gritty’s. However, my trying togo it alone working out every detail, rather than trusting others to execute,not only caused a breakdown in communication of the project vision to my team,but also left them without a leader for a short period when I was in Thailand.Though I’d immediately stepped down and become a project consultant insteadafter realizing the problem, it’d been too late. The leaderless period hadalready demoralized my team.

Third, I’d lacked a backup plan. I’d takenfor granted that no hiccups would occur, and when one did, I was caughtunprepared. In particular, I’d planned to communicate from Thailand via email,but this eventually proved unfeasible because I’d unexpectedly lacked Internetaccess.

What I’d learnt, in short, was that havinga neat idea is no guarantee of successful execution. This had been a painfulbut educational experience, and I look forward to doing things differently- andsucceeding- in future endeavors.

这是一篇成功被Wharton录取的人申请者的文章。为什么说这篇文章好?因为他真真切切地回答了题目中问的所有的问题。其实别看这是最基本的要求,但是能做到这点也着实的不容易。下面让我们看看,申请者是如何回答好这些问题的。

"Describe a failure that youexperienced."文章在第一段清楚的交代了事情发生的背景,而且在第3段里也明确提出来了:“historical attendance lows and didn't turn a profit”这是一个有关Failure的故事。这里没给自己留任何的借口,说的非常的干脆利落。

"What role did you play"在文章的第2段,作者又非常明确地说出了自己在这个故事中的positioning,及他的Role和Responsibility是什么 "playing whatever role was necessary- be it the leader who’d formulatedthe entire plan; the more hands-off project consultant; or the event’s gamedesigner- to make my re-conceptualization a reality."

"What did you learn aboutyourself?"

文章中的后3段,清晰的表达了自己的观点,和通过这件事情得到的反思。作者直接地点明了自己的问题,并没有逃避。这种直面Failure的精神,正式AdCom的人所寻求的spirit。

Essay的其他成功点

  1. 作者对自己很“狠”在做“自我批评”的时候,一点都没有手下留情。他用了直接的自我批评的形式,比如说:"I'd failed".. "I'd lacked"...,而并没有采用"Becauseof this, I chose to... Unfortunately it failed". 这样间接的方式来对待自己曾经的failure。这样做并没有给他减分,只能让我们知道这位申请者是个诚实的,自信的,有勇气并且谦逊的人。而且,他也让我们相信,在今后的Project中,他将做的很好。

  2. 文章的分析性很强作者用非常logical并且structured的方式分析了自己的失败,让我们认识到他是个很有逻辑,并且相信他能够将在这件事情上的learning apply到今后的工作中。

  3. 写Failure Essay的技巧写FailureEssay的技巧就是,向Adcom的人show你已经做了很多很多的事情,但是最终你还是screw things up了,但是你并没有stop在那里,而是借此机会进行了反思和学习。而且,作者在最后的learning的总结也很给力。一个好的作者不但能够go detail的告诉大家他做了什么,而且,还能够通过1-2句话把自己的反思总结到一个很高的高度。

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